As eBay is well known name in eCommerce marketplace. Do you have any idea, how eBay has reached at peak point. Just because of advanced growth strategies, if you have an own eCommerce business and still striving. You can take your business to the next level with effective strategies.
Always keep in mind, you don’t have to copy eBay strategies, it just a source to take idea. There is an effective and unique mobile strategy for small businesses that should be adopted, if you want to grow: –
1) Maximize the Product Visibility: Enhancing the visibility of products in the eCommerce business is one of the major challenges. Products should be keyword oriented, but rich-keyword description would not be enough for visibility. You also need to consider these points such as:
– Having a clear Website or Application blueprints
– Avoid duplication of content
– Quality links matter a lot
2) Engage Customers via Reward and Loyalty Programs: Nowadays, eCommerce businesses are creating an effective loyalty programs. A loyalty programs give your consumers coupon offers, discounts, free merchandise, etc. You can say that it is the most effective way to boost business sales.
3) Target Android Users: As we know, there are two major platforms like Android and iOS, but in the recent survey Android has already proved that it’s leading in the market. Whenever you design mobile strategy, you can’t avoid Android users.
4) Provide an Option of Feedback & DSRs: Customer feedback and DSRs (Detailed Seller Ratings) option must be included in the mobile strategy while designing apps or websites. With this option, organizations can get positive and negative customer reviews. According to them you can take better decisions in a perspective of an organization.
5) Must be Integrated with Analytical Tool: Nowadays, organizations can’t survive without analytical tools, because it is the best platform for small businesses to check out the traffic of website and mobile apps. With an analytical tool, you can easily find a number of most selling products in a month as per your needs and also keep track of the products category which are less performing. Basing on the analytics a better strategy can be made to boost the product.
If you embrace above points in your small and mid-sized businesses while designing mobile strategy. As a result, you could achieve your defined goals as quickly as possible. If you are seeking someone who delivers powerful mobile strategy.
Related Post: Biggest Mistakes while Designing Mobile Strategy for Android
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